Online Resources For Experts, Coaches, Speakers and Consultants

1. Know Your Operational Costs

Start by understanding the costs involved in content licensing. This includes everything from software and platform fees to team management and distribution costs. Having a clear grasp of these expenses sets a solid foundation for your pricing strategy.

2. Calculate the ROI of Your Content

Determining the Return on Investment (ROI) is crucial. It's not just about the financial returns but also the intangible benefits like skill enhancement or lifestyle improvements that your content offers. Quantify these benefits to articulate the value proposition of your content effectively.

3. Choose the Right Pricing Strategy

Consider these two strategies:

• Bulk Pricing: Offer discounts based on...

In the ever-evolving world of coaching and consulting, making the shift from Business-to-Consumer (B2C) to Business-to-Business (B2B) can be a game-changer. Our latest podcast episode provides a roadmap for this transition, offering actionable steps for consultants and coaches looking to expand their impact and profitability.

Step 1: Identifying Readiness for Transition

Before diving into the B2B realm, assess your current business model's satisfaction level. Are you prepared to share your methods and intellectual property with a wider professional audience? This self-evaluation is crucial in determining your readiness for the shift.

Step 2: Developing a Certification Program

One of the key strategies is creating a training or certification program. This program should leverage your expertise to train other professionals in your field, turning potential competitors into your clients. It's about building a community of practice around your methodologies.

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In the dynamic world of consulting and coaching, scaling your business while maintaining work-life balance is a challenge many face. The "Method to Millions™" program, led by a renowned business strategist, offers a refreshing and effective approach to this challenge. This article delves into the key aspects of the program, aiming to provide a roadmap for consultants and coaches to scale their businesses successfully in 2024 and beyond.

Understanding Capacity and Inventory

The cornerstone of the "Method to Millions™" program is its focus on capacity and inventory. Often overlooked, capacity - the maximum limit of what your business can handle - is crucial for sustainable growth. The program emphasizes the importance of understanding what you're selling, be it programs, services, training, or courses, and assessing their capacity. This comprehensive inventory aids in grasping the potential reach and financial success of your offerings.

Offer...

1. Team up with your network: Offer one course or one module to another entrepreneur to add to their offer or program. By offering a single course or module from your training, you can allow fellow entrepreneurs to enhance their existing programs. While you still retain the rights and can sell your full course, this method lets you share a...

Are you an expert, coach, or consultant looking to sell your programs and make a significant impact? The thought of selling programs and licensing trainings may seem daunting, but fear not! There is a simple and effective plan that you can follow to achieve success. In this article, we will inspire and encourage experts like you by providing a step-by-step blueprint for selling programs. By embracing this blueprint, you can navigate the process with confidence, unlock new opportunities, and achieve your business goals.

Asset #1: The Impactful One Pager:

The first asset is the one pager, a concise yet impactful document that provides a high-level overview of your program. It serves as a snapshot of what your program offers, showcasing the problem it addresses, the benefits it brings, and the overall value it provides. The one pager should incorporate social proof, such as testimonials or data, to validate the program's effectiveness. It is an important tool for initiating...

Venturing into B2B sales can seem like a daunting task, but it doesn't have to be. With the right guidance and knowledge, this journey can open doors to incredible opportunities. The secret to mastering B2B sales lies in nurturing connections, especially with a key 'champion' in the organization you're engaging with. Let us be your trusted guides, making the process straightforward and enlightening. We're here to light the way, transforming the complexities of B2B sales into an empowering and rewarding experience. Now's the time to take action and step confidently into the world of B2B sales with us by your side.

In this article, we expand on our recent podcast episodes with B2B sales expert, Emily Hall. Emily works with our clients to sell their licensed courses and trainings and she says the first step is in understanding key players in the buying process. 

Understanding The Role of Your Champion

The 'champion' is an individual within an organization...

Taking the leap into business-to-business (B2B) sales can be a daunting task, particularly if your experience has been primarily in business-to-consumer (B2C) sales. However, by understanding the key differences and strategies involved in B2B transactions, you can confidently navigate this new terrain and potentially close deals worth millions.

Understanding B2B and B2C

At its core, B2B involves selling your course or program licenses to an organization, with quantities ranging from 10 to 1000, depending on the size of the organization and their needs. Conversely, B2C sales involve selling individual seats to your courses or programs, typically to individual consumers.

Due to the larger conversations, higher stakes, and greater investments required, B2B sales often require a longer time to close compared to B2C sales. You will be dealing with multiple decision-makers within an organization, requiring a multi-tiered approach to the sales process.

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As a consultant, coach, or subject matter expert, you've developed a training program that you're proud of and that has proven value for your clients. The next step in your business growth? Licensing your program. Licensing allows you to scale your program's impact and also offers another lucrative income stream. The key is knowing where to look for potential licensees. Here are the top sectors to consider according to our in house sales expert and founder of E+M Creative, Emily Hall. Hall has helped her clients close over 30M in deals in the past few years and her expertise in how to find buyers is invaluable. Here are some starting points to find your right licensees. 

Large Corporations: Your first port of call should be large corporations. Why? These entities frequently have substantial budgets earmarked for enhancing internal productivity and service delivery. If your training program can help them streamline their processes or improve their output, it could be an...

As a course creator, expanding your business and profit potential might be as simple as adding a couple more zeros to the price of your program. By licensing your course or training program to corporations, agencies, organizations, and other entrepreneurs, you can tap into a powerful and underutilized strategy for growth. This article will explore five common ways to package your online course or training program for sale to other companies and corporations, helping you unlock the potential of reaching hundreds or even thousands of people through a single buyer.

1. Straight License - Walk Away
   

   This approach involves licensing your online course or training program to another company for a one-time fee (with ongoing renewals). In this model, the buyer receives the rights to use your content, and you walk away with the revenue from the transaction. This method is ideal for course creators who want a simple, hands-off approach to licensing their content without the need for...

Introduction

As a leading expert in licensing programs, I have helped countless entrepreneurs unlock new levels of growth and success for their businesses. But it wasn't always that way for me.

14 years ago, I was struggling to keep up with the demands of my business, constantly derailed by unexpected events and overwhelmed by the never-ending to-do list. It wasn't until I learned to streamline my business and focus on the tasks that generated the most revenue that I started to see real progress.

One of the key strategies I discovered was the power of licensing my training programs. It allowed me to leverage the expertise of other companies who had established networks and distribution channels, reaching a much wider audience than I could have ever done on my own. Through trial and error, I learned the ins and outs of licensing programs and have since become a sought-after expert in this field. I've helped entrepreneurs across industries to unlock new revenue...