Tapping into B2B: How Consultants, Coaches, and Experts Can License Their Training Programs

As a consultant, coach, or subject matter expert, you've developed a training program that you're proud of and that has proven value for your clients. The next step in your business growth? Licensing your program. Licensing allows you to scale your program's impact and also offers another lucrative income stream. The key is knowing where to look for potential licensees. Here are the top sectors to consider according to our in house sales expert and founder of E+M Creative, Emily Hall. Hall has helped her clients close over 30M in deals in the past few years and her expertise in how to find buyers is invaluable. Here are some starting points to find your right licensees. 

Large Corporations: Your first port of call should be large corporations. Why? These entities frequently have substantial budgets earmarked for enhancing internal productivity and service delivery. If your training program can help them streamline their processes or improve their output, it could be an attractive investment for them.

Government and Education Sectors: It might surprise you, but government bodies and educational institutions are often on the lookout for valuable training programs. These sectors usually have allocated budgets for training and development and are looking for impactful ways to spend them. If your program fits their needs, it can be a lucrative opportunity. Plus, a successful partnership often leads to a strong referral network, opening doors to other potential buyers.

Startups: Despite their size, startups can be a fruitful market for your training program. These entities are often in the funding stages and have resources set aside to invest in their growth. If your training program can help them reach their next funding goal or streamline their operations, it could be a valuable asset for them.

Non-Profits: While non-profit organizations may not have the budgets that corporations or government bodies do, they have a strong drive to further their missions. If your training program aligns with their objectives and can help them make strides towards their goals, they might be interested in purchasing a license.

Healthcare Industry: With substantial financial resources and a commitment to improving patient care and staff satisfaction, healthcare organizations present a prime opportunity for licensing. If your program can enhance their quality of care, increase patient outcomes, or streamline their processes, it might be a worthwhile investment for them.

Now that you know where to look, you might be wondering, "how do I tap into these potential buyers?" The answer lies in networking. Leverage your personal experience and existing professional relationships. If you're starting without established corporate relationships, align your program with industries that resonate with your offering. Talk about your program at networking events, on social media, or during meetings. An introduction could lead to a lucrative licensing deal.

Remember, never underestimate the value of conversations and the power of your network. Start talking about your training program and the opportunities it provides, and you may be surprised by the potential buyers that present themselves. Transitioning from B2C to B2B through licensing is an exciting journey, offering a valuable opportunity to scale your impact and boost your income.

For a full list of the types of programs the top 10 industries are looking to license right now, and for help creating your first licensing action plan, visit www.licensinglaunchpad.com

Would you like full consulting and licensing support, we’re here for you. Visit www.sweetlifeco.com and apply to work with us.