A leading offer or program is a process that you create from your intellectual property that gives your clients transformational results. That offer also allows you to establish yourself as an expert in your space. It is important to note that no matter where you are in your business, your company needs a leading offer as it will propel your business in your market and in your niche.
Join the upcoming Offer Engineering Live Masterclass here.
In order to gain the desired results from your leading offer, you need to ensure you are creating a true leading offer. In order to do that you need to know what a leading offer is and what it is not.
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