A quick reference guide for coaches and consultants looking to scale their business online.
by April Beach
Are you a coach, consultant, or subject matter expert? This guide is for you. Today, we're simplifying two big terms that entrepreneurs can sometime confuse: 'offers' and 'products'. When you understand the difference, it’s like having a secret key to unlock your success. So, let's dive in.
To watch the full training on YouTube, click HERE.
Offer vs Product: What's the Difference?
First things first, let's clear up some confusion. An 'offer' is what you're willing to provide, while a 'product' is the actual good or service. It sounds simple, but many people mix these up. Keep these definitions in your back pocket - they're going to be super important!
Offer = Your offer is what you’re willing to do and the parameters around your relationship serving your clients. Your offer is what makes people buy.
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