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3 Types of Content that Companies Will Line Up to License From Your Online Business

business growth business profit business tips coaching business courses licensing marketing marketing strategy Aug 31, 2021

If you are considering licensing your content or courses from your online business for others to use, you probably have questions. Lots of them. But let's begin with the most obvious:

What kind of content do companies want to license from an online business owner?

There are three types of content that companies will be interested to license from you. Let's dive in.

1: Actual Content

This is content that feeds every distribution channel.

Blogs, articles, newsletters, emails, images, and videos are all examples of this type of content; anything that another company needs to build its content distribution channels.

It is time-consuming and exhausting to constantly create new content so if you can ease that process by delivering amazing content for other companies to distribute on their channels you have a potential licensing opportunity.

2: Assets

Assets are anything that other companies need to support an end result or to add to their...

LinkedIn Ad Strategies to Increase B2B Sales

b2b sales linkedin linkedin ads linkedin training marketing marketing strategy Jun 01, 2020

Determining Your LinkedIn Ad Budget

Before we dive into determining your LinkedIn ad strategies and budget, you first need to determine if your business is right for LinkedIn ads. There are three business types that do well using LinkedIn ads, and it is best to see if your business is one of them.

Please see my previous blog post here where I highlight exactly what type of business performs well with LinkedIn ads.

If you have done your research and decided that LinkedIn ads are a good fit for your marketing strategy, then I strongly recommend that you decide on your ad format.