Determining Your LinkedIn Ad Budget
Before we dive into determining your LinkedIn ad strategies and budget, you first need to determine if your business is right for LinkedIn ads. There are three business types that do well using LinkedIn ads, and it is best to see if your business is one of them.
Please see my previous blog post here where I highlight exactly what type of business performs well with LinkedIn ads.
If you have done your research and decided that LinkedIn ads are a good fit for your marketing strategy, then I strongly recommend that you decide on your ad format.
When I say ad format I am speaking to whether you are going to run Sponsored ads, Message ads, Text ads, or Dynamic ads. And keep in mind that the type of ad format you choose to run on LinkedIn will definitely depend upon your goals and your budget.
Sponsored Content Ads
These are native ads that appear in your target audience’s news...
