Online Resources For Experts, Coaches, Speakers and Consultants

So, you want to license your content faster? I totally hear you. Whether you need to sell quickly for financial reasons, want to test your product in a licensing capacity, or are just eager to see some quick returns, this guide is for you. Let’s dive into two key strategies to help you license your content faster without changing your product—just changing the buyer and modifying the product a bit.

First, changing your buyer can make a significant difference. Bigger buyers like governments or large corporations tend to have longer sales cycles. That's because they have more decision-makers and different layers of approval you need to go through. However, they also offer bigger deals. But if speed is your primary concern, you might want to start smaller. Licensing your content to your current clients, your competition, or other small businesses will close deals faster. Typically, these deals are not as high-value, but if you need quick wins, they’re the way to go....

Licensing your content can be a game-changer for scaling your business and reaching a broader audience. For coaches, consultants, subject matter experts, speakers, authors, course creators, and thought leaders, offering your expertly crafted programs through licensing can significantly bolster your influence while generating passive income. However, there are a few fundamental considerations you need to weigh up before diving into this strategy.

1. Will You Be Selling It Yourself?

The first thing you need to think about is whether you intend to keep selling your content directly. Understanding whether you're moving entirely to a B2B model or maintaining a blend of B2B and B2C can significantly impact how you approach licensing.

If you continue selling directly, consider how that affects potential licensees who might be your direct competitors. It’s essential to ask yourself whether licensing your content to someone in direct competition with your market will be beneficial....

When we talk about content licensing, we're discussing a powerful business strategy that allows other companies to rent, utilize, or distribute your training programs, courses, systems, or workshops. This means you're not the one directly distributing your content—it’s an efficient route to expand your reach and generate additional income.

So, who exactly can you license your content to? Let’s dive into four potential categories of licensees and explore how you can strategically leverage them to reach your business goals.

1. License to Your Own Clients

Imagine giving your existing clients the ability to use and distribute your training materials. If you’ve coached individuals or companies in specific methods—like a unique marketing strategy—you might license those same clients to teach your methods within their own businesses. This strategy requires less heavy lifting in terms of sales and negotiations, making it one of the fastest ways to start...

Scaling your business doesn't necessarily mean more time, more money, or more effort. It can be as innovative and effortless as leveraging content licensing—a strategy that’s changing the game for industry experts across the board. If you've ever wanted to amplify the reach of your wisdom and multiply your income without additional workload, listen in. Here's a roadmap to understanding and harnessing the magic of content licensing.

Who Is Content Licensing For?

Ideal for established coaches, consultants, speakers, and authors, content licensing can transform your hard-earned knowledge into a tool for exponential growth. If you possess unique trainings, programs, or methodologies, you’re sitting on a goldmine. Other companies are eager to distribute proven, valuable training without reinventing the wheel, and they're willing to pay for the privilege.

Why Should You Consider Licensing Your Content?

The benefits of this strategy are impressive. Content licensing...

Content licensing is an innovative strategy that involves giving another company the ability to use or distribute your content. It's not about selling your content, but rather renting it. This means you retain ownership, while another organization benefits from the expertise and value your content offers. It's a concept not widely known in the broader business community, yet it holds substantial potential for those who embrace it.

The strategy is particularly relevant for established business subject matter experts, coaches, consultants, speakers and authors who have developed courses, trainings, or content over the years. These assets become even more valuable when shared through licensing. Imagine the time and effort it took to develop your unique processes and training programs. Other businesses recognize this value and, rather than starting from scratch, they prefer to leverage existing, proven content. Content licensing allows these businesses to tap into your expertise,...

For established coaches, consultants, and service-based entrepreneurs who have been diligently serving their clients and are now looking to significantly escalate their business revenue, the path to financial growth might seem challenging. However, with the right strategies, increasing sales rapidly can be achievable.  In this article we'll explore ten innovative and practical methods that have been proven to boost business income by $50,000 within just six weeks. These strategies are especially beneficial for professionals who already have a solid foundation in their business and are ready to take it to the next level.

1. Personalized Mentorship:

Offering one-on-one personalized mentorship can significantly impact your revenue. This method involves diving deep into the unique challenges and goals of each client, providing tailored guidance. To enhance the value, incorporate your personal success stories and failures, offering a transparent view that clients can learn...

In the dynamic world of coaching and consulting, the move from B2C (Business-to-Consumer) to B2B (Business-to-Business) can be a pivotal shift. April Beach, a seasoned business strategist with over 27 years of experience, recently delved into this subject in her Suite Life Entrepreneur podcast, episode 318. Here’s a concise breakdown of the episode, offering actionable steps for professionals considering this transition.

Step 1: Evaluate Your Readiness for B2B

The first step is recognizing when it's time to shift focus. If you're an established expert feeling the urge for change, it might be time to consider B2B. Beach suggests introspection about your current business model and your readiness for this transition.

Step 2: Understanding Your Legacy and Future Goals

Before making the leap, understand the legacy you've built in your B2C journey and how it aligns with your future goals. Ask yourself: How important is it for me to be recognized for my past work in my...

In the dynamic world of consulting and coaching, scaling your business while maintaining work-life balance is a challenge many face. The "Method to Millions™" program, led by a renowned business strategist, offers a refreshing and effective approach to this challenge. This article delves into the key aspects of the program, aiming to provide a roadmap for consultants and coaches to scale their businesses successfully in 2024 and beyond.

Understanding Capacity and Inventory

The cornerstone of the "Method to Millions™" program is its focus on capacity and inventory. Often overlooked, capacity - the maximum limit of what your business can handle - is crucial for sustainable growth. The program emphasizes the importance of understanding what you're selling, be it programs, services, training, or courses, and assessing their capacity. This comprehensive inventory aids in grasping the potential reach and financial success of your offerings.

Offer...

1. Team up with your network: Offer one course or one module to another entrepreneur to add to their offer or program. By offering a single course or module from your training, you can allow fellow entrepreneurs to enhance their existing programs. While you still retain the rights and can sell your full course, this method lets you share a...