Pivoting your Business to Stay Relevant
The current situation we are facing is an unprecedented time in our generation. With the emergence of this pandemic, we find that no one is left unscathed, and many are just trying to get to the other side. As a business leader, you have planned and planned, but no amount of planning could have prepared you for what has arrived.
As the world shifts, so must your business. Not forever, but for now and one big important part is staying relevant so people keep their eyes on you.
How do you do this? The answer defies all things you’ve ever heard about marketing…
Ditch the plan!
The business plan you have spent months in advance preparing and perfecting might have been excellent before the business environment changed.
You need to change your business model in order to match the air of the room and to stay relevant to your customers. Simply put, you need to pivot your business.
Changes in the business environment are inevitable and unavoidable,...
