Online Resources For Experts, Coaches, Speakers and Consultants

Are you sitting on a gold mine of courses, training programs, and educational content? If you've established yourself as a subject matter expert, authored insightful books, or developed methodologies that deliver measurable transformations, then content licensing could be the unexplored path to elevating your business. This innovative strategy allows other companies to rent and utilize your content, providing a multifaceted opportunity for growth, influence, and revenue without diluting your ownership rights.

Imagine not having to start from zero each time, but rather, benefiting from the credible, results-oriented material you've refined over the years. The beauty of content licensing lies in its flexibility – you needn't have a fully constructed program to start. What's paramount is a proven method that achieves predictable, transformational, measurable results. That is the anchor of potential in the vast sea of content licensing.

Here's the kicker: Followers and fully...

We were extremely lucky to chat with Lorraine Dallmeier about her journey into entrepreneurship and her six steps to building an online empire without using paid ads.

An award-winning CEO of formula Botanica, the organic cosmetic formulation, and business school, which has trained over 13,000 organic cosmetic formulators and ND beauty entrepreneurs in 177 countries.

She was voted the most influential person in natural beauty for 2020 and was awarded the digital achiever of the year for the cosmetics industry by Google.

Lorraine, can you give everybody an introduction, share who you are, how you started out, and explain this amazing online empire that you have built?

I'm Lorraine. I run formula Botanica, I'm a biologist, I'm a chartered environmentalist and I am on a mission to teach the world to formulate.

I run formula Botanica, the online organic cosmetic formulation school, training people how to make their own natural skincare and haircare using botanical ingredients.

...

In podcast episode number 231, April chatted with Theresa Loe, founder of streamlinedandscaled.com and a leadership and business coach for overworked entrepreneurs. She helps business owners streamline their operations and build self-managed teams so they can finally get their time back and scale with ease.

Theresa chatted with April and offered advice to help you get over the issues that may be stopping you from scaling and growing your business to the next level; how to get over your fear of hiring people.

So first of all, let's talk about why this is even a fear. What is the deal? What is the matter with us?

I have struggled with management over the years. It's not my strength. I have had to work very hard to learn, to become a better leader and manager and delegator.

As entrepreneurs we have all these ideas in our head and we think it's so much easier or it's so much faster if we just do it ourselves, but I'm going to tell you that, and I learned this the hard...

What is a signature coaching offer? 

A leading offer or program is a process that you create from your intellectual property that gives your clients transformational results. That offer also allows you to establish yourself as an expert in your space. It is important to note that no matter where you are in your business, your company needs a leading offer as it will propel your business in your market and in your niche. 

Join the upcoming Offer Engineering Live Masterclass here.

What a leading offer is and what it is not.

In order to gain the desired results from your leading offer, you need to ensure you are creating a true leading offer. In order to do that you need to know what a leading offer is and what it is not.

• A leading offer extracts your expertise.
• It is derived from your intellectual property. This will include your experience in your particular area. So this will not only include your wins but also your losses and how you overcame those losses.
• Your...

You MUST have a business email.

LinkedIn is an amazing, untapped platform that businesses can use to market their product. Like other social media platforms you can run ads on LinkedIn. As with other networks you need to determine if the chosen platform is able to reach your audience in order to make an educated and informed decision as to move forward with LinkedIn ads as a strategic, marketing move your business.

Should Your Company Be Advertising on LinkedIn?

Your business niche will determine if running LinkedIn ads is right for your business. There are three categories of companies that are a great fit for LinkedIn ads:

• Business to Business companies
• Businesses that target higher level institutions like universities, especially those that offer MBA programs and higher
• Knowledge Commerce Companies (These are companies that focus on knowledge sharing and teaching individual skills that they need to succeed. You can use LinkedIn to target people who are already at a certain education or skill...