Online Resources For Experts, Coaches, Speakers and Consultants

Licensing your content can be a game-changer for scaling your business and reaching a broader audience. For coaches, consultants, subject matter experts, speakers, authors, course creators, and thought leaders, offering your expertly crafted programs through licensing can significantly bolster your influence while generating passive income. However, there are a few fundamental considerations you need to weigh up before diving into this strategy.

1. Will You Be Selling It Yourself?

The first thing you need to think about is whether you intend to keep selling your content directly. Understanding whether you're moving entirely to a B2B model or maintaining a blend of B2B and B2C can significantly impact how you approach licensing.

If you continue selling directly, consider how that affects potential licensees who might be your direct competitors. It’s essential to ask yourself whether licensing your content to someone in direct competition with your market will be beneficial....

When we talk about content licensing, we're discussing a powerful business strategy that allows other companies to rent, utilize, or distribute your training programs, courses, systems, or workshops. This means you're not the one directly distributing your content—it’s an efficient route to expand your reach and generate additional income.

So, who exactly can you license your content to? Let’s dive into four potential categories of licensees and explore how you can strategically leverage them to reach your business goals.

1. License to Your Own Clients

Imagine giving your existing clients the ability to use and distribute your training materials. If you’ve coached individuals or companies in specific methods—like a unique marketing strategy—you might license those same clients to teach your methods within their own businesses. This strategy requires less heavy lifting in terms of sales and negotiations, making it one of the fastest ways to start...

I want talk about a strategy that can truly take your consulting or coaching business to the next level – content licensing. This is for those of you who are established in your field with proven systems, methods, or frameworks that you know get results. If that’s you and you're intrigued by the notion of making your competition your clients, keep reading.

In the realm of content licensing, which I've discussed extensively and have hands-on experience with, something magical happens. Through licensing, you can scale your influence and income by allowing others to use your content. But before we go further, let me share a story from my own adventure with content licensing, which could help you look at your business from a whole new perspective.

Years ago, I found myself immersed in the baby planning industry, coaching new parents. But here's the twist – it wasn't truly my passion. Even after creating an entire industry, I realized my heart lay with business...

Are you sitting on a gold mine of courses, training programs, and educational content? If you've established yourself as a subject matter expert, authored insightful books, or developed methodologies that deliver measurable transformations, then content licensing could be the unexplored path to elevating your business. This innovative strategy allows other companies to rent and utilize your content, providing a multifaceted opportunity for growth, influence, and revenue without diluting your ownership rights.

Imagine not having to start from zero each time, but rather, benefiting from the credible, results-oriented material you've refined over the years. The beauty of content licensing lies in its flexibility – you needn't have a fully constructed program to start. What's paramount is a proven method that achieves predictable, transformational, measurable results. That is the anchor of potential in the vast sea of content licensing.

Here's the kicker: Followers and fully...

For established coaches, consultants, and service-based entrepreneurs who have been diligently serving their clients and are now looking to significantly escalate their business revenue, the path to financial growth might seem challenging. However, with the right strategies, increasing sales rapidly can be achievable.  In this article we'll explore ten innovative and practical methods that have been proven to boost business income by $50,000 within just six weeks. These strategies are especially beneficial for professionals who already have a solid foundation in their business and are ready to take it to the next level.

1. Personalized Mentorship:

Offering one-on-one personalized mentorship can significantly impact your revenue. This method involves diving deep into the unique challenges and goals of each client, providing tailored guidance. To enhance the value, incorporate your personal success stories and failures, offering a transparent view that clients can learn...

In the dynamic world of coaching and consulting, the move from B2C (Business-to-Consumer) to B2B (Business-to-Business) can be a pivotal shift. April Beach, a seasoned business strategist with over 27 years of experience, recently delved into this subject in her Suite Life Entrepreneur podcast, episode 318. Here’s a concise breakdown of the episode, offering actionable steps for professionals considering this transition.

Step 1: Evaluate Your Readiness for B2B

The first step is recognizing when it's time to shift focus. If you're an established expert feeling the urge for change, it might be time to consider B2B. Beach suggests introspection about your current business model and your readiness for this transition.

Step 2: Understanding Your Legacy and Future Goals

Before making the leap, understand the legacy you've built in your B2C journey and how it aligns with your future goals. Ask yourself: How important is it for me to be recognized for my past work in my...

In the ever-evolving world of coaching and consulting, making the shift from Business-to-Consumer (B2C) to Business-to-Business (B2B) can be a game-changer. Our latest podcast episode provides a roadmap for this transition, offering actionable steps for consultants and coaches looking to expand their impact and profitability.

Step 1: Identifying Readiness for Transition

Before diving into the B2B realm, assess your current business model's satisfaction level. Are you prepared to share your methods and intellectual property with a wider professional audience? This self-evaluation is crucial in determining your readiness for the shift.

Step 2: Developing a Certification Program

One of the key strategies is creating a training or certification program. This program should leverage your expertise to train other professionals in your field, turning potential competitors into your clients. It's about building a community of practice around your methodologies.

...

In the dynamic world of consulting and coaching, scaling your business while maintaining work-life balance is a challenge many face. The "Method to Millions™" program, led by a renowned business strategist, offers a refreshing and effective approach to this challenge. This article delves into the key aspects of the program, aiming to provide a roadmap for consultants and coaches to scale their businesses successfully in 2024 and beyond.

Understanding Capacity and Inventory

The cornerstone of the "Method to Millions™" program is its focus on capacity and inventory. Often overlooked, capacity - the maximum limit of what your business can handle - is crucial for sustainable growth. The program emphasizes the importance of understanding what you're selling, be it programs, services, training, or courses, and assessing their capacity. This comprehensive inventory aids in grasping the potential reach and financial success of your offerings.

Offer...

We were extremely lucky to chat with Lorraine Dallmeier about her journey into entrepreneurship and her six steps to building an online empire without using paid ads.

An award-winning CEO of formula Botanica, the organic cosmetic formulation, and business school, which has trained over 13,000 organic cosmetic formulators and ND beauty entrepreneurs in 177 countries.

She was voted the most influential person in natural beauty for 2020 and was awarded the digital achiever of the year for the cosmetics industry by Google.

Lorraine, can you give everybody an introduction, share who you are, how you started out, and explain this amazing online empire that you have built?

I'm Lorraine. I run formula Botanica, I'm a biologist, I'm a chartered environmentalist and I am on a mission to teach the world to formulate.

I run formula Botanica, the online organic cosmetic formulation school, training people how to make their own natural skincare and haircare using botanical ingredients.

...

By April Beach 

Licensing your online courses, programs, and content is one of the best ways to exponentially increase profit and revenue in your online business.

But you may be wondering what licensing actually is.

Licensing is creating content for other companies to use so that they can grow faster, make more money, or provide better services and training for their people.

The Benefits of Licensing Your online Course, Program, or Content

1. Licensing can help to establish you as a leader in your industry/niche/area of expertise.
2. Licensing increases your credibility with your own audience - when your audience knows that other companies are buying your content they are assured of your ability to get them results.
3. Licensing enables exponential scalability - you are now able to reach more people more easily as your name and expertise spread in new circles.
4. Licensing enables an easy transition into new target markets without starting from scratch - you have the backing of existing...