How To Lead In Your Niche By Creating Your Scalable Leading Program or Offer
If you’re ready to make traction in your niche and be a business that stands out, it may be time to create a leading Program of Offer. If you’ve been in business, any length of time, you’ve probably heard the term but may not know the full meaning, although you probably have an idea.
“A leading program or offer is a unique service, that you create from your experience, method, framework, or expertise, that delivers predictable-transformational-measurable results” - April Beach
There are two kinds of leading offers; A Foundational Offer and an Influential Offer. Let’s break it down.
A foundational offer, this is for those who have never created a leading offer or program before. You may be new in your niche. And the creation of your foundational offer gets you on the map, either in a certain area of expertise online or in a geographical area based on where you're located. Or it's for those of you who are established business owners, but you really have not gotten the traction, or you really haven't become known for something specific yet.
An influential offer is for those of you with an established track record of getting people results. You are known usually in a one-on-one setting for getting people results in this particular area that you're creating your leading offer and program around, and this influential offer stems from your unique method, process, framework, programming, mapped out steps, whatever you wanna call it, which you have tested and proven to be true.
Creating a leading offer can offer big wins, these are some of the main struggles you have right now without one.
- It’s hard to stand out in your marketing - you aren’t specific ---- with a leading offer you gain an immediate audience who clearly understands what you do and identifies you as the Undisputed Leader to guide them
- You don't have all the systems in place - Creating a Leading Offer allows you to organize your thoughts and processing and put systems in place so you can scale.
Ready to make traction?
Head over to http://theofferengineer.com/ and to watch our Masterclass on how to create an offer. Bring a pen and paper and get ready to take note and take action today!!
