7 Steps To Optimize Your Facebook Business Page

If you’ve created a Facebook Business Page, but you aren’t sure EXACTLY how to use it, you’re not alone. 

Over 80% of small businesses we meet with don’t have the basics of their page set up.

And maybe you have a business, but you’ve really just been winging it when it comes to your Facebook business page. Then it’s time to optimize.

Because entrepreneurs who are missing the basics...well let’s just say that it could be costing them thousands. 

That’s why I recently chatted with Sarah Tomes, our in-house Facebook ads expert, and she delivered the 7 steps to take TODAY to be sure that your Facebook page is good to go. 

Set up your business Facebook page.

So the first step seems obvious, but some of the people that we talk to actually use their personal page as a business.

 Please don’t do this.

 While running your business from your personal page may not technically be against Facebook terms of service, they don't like it. You might even stand the chance of having your page shut down for this.

 Setting up a business page is very easy to do, but it also has a lot of elements to incorporate in order to make sure that your audience is connecting with you.

 It's essentially like a business card these days. 

 And we're finding out through studies that people sometimes go to Facebook instead of Google if they are interested in your business.

So you want to make sure that it really represents who you are. 

Utilize the cover photo space to highlight what you're focusing on now, such as what you're launching or what product you're pushing.  Make it clean, clear, and concise.

And don’t settle for just a stagnant timeline. Add videos. This is still a relatively new feature and the algorithm will reward you for this. 

Be sure to include any press accolades you may have received.  Talk about instant credibility.

Finally, be sure to have a clear, bright profile picture. Some people use logos as profile pictures, and this is totally OK. 

Just be sure to use the version of your logo that is the easiest to read and is the most recognizable.

But if you are the face of your company, then use a professional photograph as your profile picture across all social media platforms. 

You want people to recognize your face and connect you to your company and your brand.

Plan your content.

Now strategies for this change OFTEN, but as of right now, internet traffic is way up.

Typically I would recommend posting about 3 times a week, and be sure to post quality content.

One thing that is very important is to make sure that if you're posting links and you're sending traffic off of the platform, make certain to send them to one of your assets such as your website or to your blog.

Another type of post that is super valuable is a video post. it can be a video of you or what's going on inside of your business 

Video is the best way to connect with people because we all grew up watching television, and we just naturally connect through video. 

Facebook loves video, and they will give your post preference if you use it. 

Ask your audience to take action.

So what kind of action are we talking about?

Interaction.

Remember that Facebook is a social platform, and if you have social interactions with your audience, you're going to be rewarded in the algorithm.

And interaction doesn’t just mean asking questions in your posts. 

You want to have conversations with your people. So when they comment on your post make sure that you reply thoughtfully enough to keep them engaged.

When you go live on Facebook, get your audience to comment and have them hit that heart button. That will trigger the organic reach.

Another strategy to really kick up the engagement is to ask your audience for their opinions.  People love to share what they think.

Ask your people to post a picture of where they're working from that day, or have them post a picture of a pet as a coworker. 

Just don’t be afraid to get a little creative with your content and your posts. Because when you grow your engagement, you grow your audience, your network, and your business.

Get verified.

We aren’t talking about the blue badges and check marks you associate with celebrities and public figures. 

Getting verified is a process that you go through because Facebook wants pages to be authentic and trustworthy. 

There are so many fake pages out there that Facebook has created a process for businesses to prove their legitimacy.

Simply go to the security center on your Facebook page (where the privacy settings are located) and there is a section in there to get verified.

It takes about 15 minutes, and it's really worth your time.

Not only will your business stand out as trustworthy, but Facebook also offers some pretty amazing perks to verified businesses that are out there killing it.

Optimize your “About” section.

So here is the place to really showcase what your company stands for and why. 

Whoever lands here should be interested in “What’s in it for me?”

It's also a very unique opportunity for you to put a link to your opt-in or or scheduling link, or whatever it is in your business that people need to know to get started.

So really show your vision here, get creative, and connect with your community on that about page.

Install your pixel.

I would say 80% of companies don't have a pixel installed... which is mind-blowing.

All this is is a little tiny piece of code that you install very easily on your website with just a few clicks.

It tracks where your users are going, what they’re doing, and what their habits are. 

Yes, it's that creepy thing we all hate about Facebook, but as a marketer it allows you to retarget the people who have been on your website.  And that’s pretty amazing.

It's a 5 to 10 minutes process to get it installed if you don’t already have this.

And if you need help, cruise over and join us in www.sweetlifecommunity.com, to be redirected to the Facebook group where you can join and get help on this very thing.

Run ads.

Let's talk about Facebook ads now.

The question that I often hear is, “Why can't I just boost my post?”

A boosted post typically doesn’t do very well, and you can't see the data of what's going on below the surface.

Unlike a boosted post, if you start running an ad and it's not working, you need to know why it's not working.

Running ads allows for split testing audiences; you can split test images; you can split test copy. 

You can take a look at the data and determine, “OK this ad is doing awesome. I'm going to keep it running,” If it’s not working, you back up and punt.

Boosting posts is really easy to do, but it’s not worth your marketing dollars.

You will be way better off in the long run if you decide now to learn the basic strategies of running Facebook ads.

Go get your Facebook page ready for business.

This is the prime time to really know your audience, to use your intuition, and to really hone in on your Facebook real estate. 

And I know it can be difficult, but here’s a suggestion: follow big brands. 

They have the best copywriters in the world who know how to use the right words at the right times.

Watch commercials see what they're saying. 

Open your emails from trusted companies. 

Watch, read, and listen to the marketing that’s used all around you. There are some valuable lessons everywhere.

Don’t be afraid to sell, to grow an email list, to grow traffic, or to run ads. 

Because there’s never been a better time to put your business in front of all the people who are scrolling through the internet.

And be sure to join the Facebook group at  www.sweetlifecommunity.com for more help on this topic plus tons more.

We would love to have you in there with us to connect, learn, and share.