3 Types Of Content Companies Line Up To License

business growth licensing scale your business scaling Nov 28, 2022

If you’re an established business with a course or program and you want to scale - you may be considering licensing your material. You may already know the benefits of licensing your content and aware of the benefits of increased credibility, not to mention the financial benefits but you may still be wondering how 'content' is broken down and what exactly you can license.

Here we're sharing the 3 main types of content that companies pay for; Actual content, Assets and Completes.

Let's break it down;

Content

This is the content that people need to feed every distribution channel and include blogs, articles, emails, newsletters, images and videos.

Assets

This is the assets that people need in order to offer their services or run their businesses and include worksheets, blueprints, templates and forms.

Completes

Complete packages are complete systems that people need in order to offer a program, offer or process. Complete packages could include programs, services, courses, curriculum, systems and processes and the packages would include everything needed to create that offers eco system. The more complete a package, the higher the price tag.

Now you know what content we're talking about, you may have something in mind that you could work on to make it ready for licensing. If you are ready to take the steps and license your content that allows you to scale to the next level, visit www.licensetoscale.com.