START HERE
START HERE

Ā 

    Ā 

Privacy Policy

Effective Date: May 23, 2018
Last Updated: April 10, 2025

SweetLife Company, LLC respects the privacy concerns of the users of its websites: aprilbeach.com, sweetlifeco.com, and sweetlifepodcast.com and the services provided therein (the ā€œSiteā€). This Privacy Policy explains what information is gathered during a visit to the Site and how such information may be used.

This Privacy Policy governs the manner in which the website collects, uses, maintains, and discloses information collected from users (each, a ā€˜Userā€™) of the website (ā€˜Siteā€™). This Privacy Policy applies to the Site and all products and services offered by the Company.

WHAT INFORMATION DO WE COLLECT?

We may collect personal identification information from Users in a variety of ways, including, but not limited to:

  • When Users visit our site

  • Register on the site

  • Subscribe to a newsletter

  • Fill out a form

  • Or engage in other activities, services, features, or resources available on our Site

Users may be asked for, as appropriate, name, email address, mailing address, phone number, and billing information. Users may visit our Site anonymously. We only collect personal identification information from Users if they voluntarily submit it.

As a general policy, no personally identifiable informationā€”such as your name, address, or e-mail addressā€”is automatically collected. However, certain non-personal information such as IP address, browser type, and operating system may be collected automatically by our server logs or analytics platforms to enhance user experience.

We may also collect information when you interact with our content, social media platforms, or third-party tools integrated into our Site (e.g. scheduling or CRM systems).

USE OF PERSONAL INFORMATION

We use your information in the following ways:

  • To provide the services youā€™ve registered or paid for

  • To improve customer service and personalize your experience

  • To send periodic emails and service-related notifications

  • To administer promotions, surveys, or other Site features

  • To process payments and fulfill orders (via secure third-party processors)

  • To analyze usage trends and improve our content and delivery

We may use non-personal identification information to understand how our users interact with our Site and to improve our performance and features.

DISCLOSURE TO SERVICE PROVIDERS

Personally identifiable information is never sold or leased to any third parties.

However, we may share your information with trusted partners and service providers who help us operate our business and deliver the services you have requested. This includes:

  • Email marketing platforms

  • CRM and client management tools

  • Project and communication software

  • Online course and content delivery systems

  • Team members, support contractors, and internal business systems

These third parties are contractually obligated to maintain the confidentiality and security of your data and may only use it to provide services on our behalf.

With your permission, we may use your contact information to send you information about our company and products based on the preferences you've chosen to share with us.

You may always opt-out of receiving future mailings as provided below.

PAYMENT INFORMATION

All payment transactions are processed through secure third-party payment processors. The SweetLife Company does not store or have direct access to your full credit card or banking information.

The Company may receive limited payment-related detailsā€”such as transaction ID, billing contact, and the last four digits of the card numberā€”only as necessary to complete and satisfy its rights and obligations with regard to such transaction, billing arrangement, and/or as otherwise authorized by a user.

The full storage and processing of payment data is handled exclusively by our payment processor, whose systems comply with industry standards such as PCI-DSS. We encourage users to review the privacy and data policies of the platform used to complete purchases on our Site.

LEGAL DISCLOSURES

The Company may disclose user information in special cases when we have reason to believe that disclosing this information is necessary to:

  • Identify, contact or bring legal action against someone who may be causing injury to or interference (either intentionally or unintentionally) with the Companyā€™s rights or property, other users of the Site, or anyone else that could be harmed by such activities.

COOKIES

The Service uses cookies to ensure that you get the most out of the Service. Cookies are small amounts of information in the form of text files which we store on your computer. Cookies allow us to monitor usage of the service, improve the Serviceā€™s usability and to personalize the content for you.

If you do not wish us to install cookies on your computer for these purposes, you may change the settings on your internet browser to reject cookies. Please consult the ā€œHelpā€ section of your browser for more information. However, disabling cookies may limit your ability to use certain features of the Site.

We may use an analytics service provider for service usage analysis and reporting. Analytics services generate statistical and other information via cookies, which may be stored on usersā€™ computers. The analytics service provider will store and use this information to generate usage reports and insights.

Additionally, advertisers whose advertisements appear on the Service may use and place cookies. We do not control these cookies. You should refer to the privacy policies of those advertisers to understand how your data is used.

HOW DO WE USE THE INFORMATION THAT YOU PROVIDE TO US?

We may use your information in the following ways:

  • To ensure that our Service is delivered in the most effective manner for you and your computer

  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes

  • To carry out our obligations arising from any contracts entered into between you and us

  • To provide customer service, deal with inquiries or complaints, and notify you about changes to our service

  • To administer, support, improve, optimize, and develop our services

  • To produce reports which may be used internally or published, provided all data is anonymized

  • For internal marketing and demographic research to improve products and services

  • For legal compliance and security purposes

You may opt out of receiving marketing communications from us at any time by emailing [email protected], or by clicking the "unsubscribe" link at the bottom of any email.

DISCLOSURE OF YOUR INFORMATION

We may disclose your personal information:

  • To fulfill your orders and provide services youā€™ve subscribed to

  • As required by law or court order

  • To enforce our rights under our Terms of Use or this Privacy Policy

  • To Facebook Inc. in accordance with their Custom Audiences Terms for marketing purposes (Facebook Ads Terms)

You should note that information posted on public elements of the Site (forums, comments, chat) may be visible to other users. Use discretion when sharing personal information.

THIRD-PARTY SITES

The Service may contain links to websites or applications operated by third parties. We are not responsible for their content or data practices. You should consult the terms and privacy policies of those third parties before submitting personal data.

Affiliate links may operate through the Site and may result in tracking or data collection by third-party vendors.

DATA STORAGE & SECURITY

Data collected through our websites may be stored on secure servers, including those located outside the United States. By submitting personal data, you consent to this transfer and storage.

Appropriate security measures are taken to protect your information from unauthorized access or disclosure. However, no system can guarantee absolute security, and use of the internet is at your own risk.

BOARDS, COMMUNITIES & CHAT AREAS

Users of the Site are solely responsible for the content they post in public forums, including chat rooms or comment areas. Information disclosed voluntarily (such as your name or contact info) may be collected and used by others. Please use caution when participating in these areas.

ACCESSING YOUR INFORMATION

You may request access to your personal data at any time by contacting us at [email protected]. We reserve the right to ask for proof of identity and may charge a $20 processing fee.

CHANGES TO OUR PRIVACY POLICY

SweetLife Company and April Beach reserve the right to update this Privacy Policy at any time. Changes will be posted on this page. We encourage users to review this page regularly.

Your continued use of the Site after changes to this policy will constitute your acknowledgment and agreement.

SECURITY NOTICE

While we strive to protect your data, no data transmission over the internet can be guaranteed to be 100% secure. By using the Site and submitting information, you do so at your own risk.

YOUR ACCEPTANCE OF THESE TERMS

By using this Site, you agree to this Privacy Policy. If you do not agree, please do not use the Site. Continued use of the Site following posted changes will be deemed your acceptance of those changes.

CONTACTING US

SweetLife Company / April Beach / Baby Planner Inc.
šŸ“§ Email: [email protected]
šŸ¢ Mailing Address: 3550 Frontier Ave Unit D, Boulder, CO 80301

Ā